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The now and the future of major companies

Unique and promising cases

Nike Is Continuing to Play the Long Game with the New Global Strategy

Andrew Voronko others

How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical

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Why Do Small and Medium Businesses Need a Customer Relationship Management System?

Editorial Technologies

CRM (Customer Relationship Management) is software that automates customer interactions. CRM combines with the company’s infrastructure and aids in the formation of one enormous organism.

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Your Strategy Needs to Be Flexible: The McDonald’s Case

Serge Narkevich Strategies

Remember when this March amid the pandemic shock McDonald’s stopped serving salads and all-day breakfast ?

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Renault-Nissan: A Precarious (but Certain) Future

Serge Narkevich M&A

The recent few years has been a wild ride for the Renault-Nissan-Mitsubishi alliance.

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Airbnb and Paypal are Going to Use Cryprocurrencies for Payments

Editorial Technologies

Blockchain is now more than a buzzword, as more and more companies are adapting it directly to their work, from well-known startups to giant corporations.

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Microsoft Tries to Build Netflix-Like Gaming Service

Andrew Voronko Technologies

Several years ago, Microsoft launched subscription for video games: for a fixed fee per month, consumer can get hundreds of games.

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